Fashion in Football

  In 2005 football tops could have been bought for £30-£40 making wearing your clubs attire relatively affordable, however Fast forwarding to 2024 we should be expecting to see this matched with inflation at around £50-£60, yet the worlds biggest clubs in the premier league have chose to go above and beyond this figure abusing their global status and reach capabilities by monetizing their increasing fans loyalty.  An ‘authentic’ Manchester United top equates in the region of £110 creating an elitist culture in football merchandise, it has outpriced the working-class footballing roots of which the sport we love was built on. Nonetheless we still no matter where we go will see members of the public wearing their teams’ colours in the form of the latest strips and although many have accepted the inflated prices lots have found cheaper alternatives thanks to the growing underworld of ‘fake’ branded goods being sold online.  Previously if you wanted fake attire Turkey was a co...

  The one constant that has survived in an ever changing and dynamic footballing world are the need for strips players wear to represent their clubs in matches. The birth of the game focused on strips purely for functionality neglecting any pursuit on comfort, regarded more so as ‘uniforms’ kits were typically heavier in design with durable thick material to withstand tough playing conditions, shaded in a visible colour to allow differentiation between teams was the only way of revealing a club’s identity.    Fast forwarding to the 1980s football strips became a haven for marketers, Eintracht Braunschweig became the first ever club in 1973 to accept sponsorship money thanks to the proposal of Alcohol giant Jägermeister to have their logo on the German club’s strip, the visionary tactic was strategized after realising the exposure of an engaged audience at games provided them with a platform to connect with alcohol fuelled fans.  The 90s have been hailed as the ‘golde...

Publicity in football has become ever growing in the last decade thanks to the rise in social media usage creating a bridge between fans and their favourite players providing off the pitch insights into the lives of the footballers. Social media usage has been fully subjective to the players themselves although the younger footballing generation are feeling an increasing the desire to expose their private lives away from the pitch, frequently posting selfies allowing for their attire to flourish on behalf of their personalities.  Instagram specifically has facilitated as a platform for the easily influenced to be inspired by the outfits posted by footballers, Stars like Hector Bellerin (Formally of Arsenal) & Dominic Calvert-Lewin (Everton) have been hailed as the fashion icons of the English premier league by none other than GQ magazine in 2022, but what does this really mean for the bigger picture of streetwear? Due to their large social media following, these pros offer a ...