The revival of 'old school' football fashion

 

Football kits golden eras are hailed as the 1980s through to the early 2000s, this can be attributed to not only their creative designs but their fit compositions. Football kits in modern times are tight and ergonomically friendly to ensure maximum comfort for players, however the previous era now regarded as ‘retro’ were renowned for their oversized fits, being baggy in nature and more flattering to be worn as casual attire.

But what has fuelled these retro kits revival back into the current streetwear market? Well it can be accredited to the theory of ‘nostalgia pendulum’ were what was old can take 20-30 year to go full circle and become new again in the eyes of the fashion world (Flinn, 2019), this would explain why it not only is football kits making their revival but other fashion brands like Stone Island & Levis are rereleasing their 80s and 90s ranges back onto their product line as demand is prominent for such designs.

Retro Footballing tops reinstalment can be also accredited to their presence in the public eye currently, we are seeing more and more celebrities/influencers wearing these kits on their social medias and during public appearances. A list celebrates of both genders have been seen to frequent these styles which is being regarded as ‘bloke core’ a fashion trend that blends streetwear with sportswear in a nostalgic manor (Elle,2024). These retro kits have established a premium feel with pricing of authentic tops from the 90s being set upwards of £100 which could also explain with these wealthy celebrities are drawn to these kits, while the oversized fit goes supplementary with baggy jeans and old school kicks.  Celebrities endorsing popular club kits can also help increase their relatable personas as the style relates to working class footballing backgrounds making the style feel more grounded and attainable by all.


    

Gregory Van Der Wiel


Dua Lipa , puma retro campaign 2023  




References 

 Amy May Ellis and Jackson, C. (2024). Euros Mania Meets Fashion: Football Shirts Are This Season’s Breakout Trend. [online] ELLE. Available at: https://www.elle.com/uk/fashion/what-to-wear/a61185866/football-shirts-fashion-trend/.

Flinn, A. (2019). The ’90s Are Back: Here’s Why Nostalgia Is the Hottest Trend in Fashion. [online] Well+Good. Available at: https://www.wellandgood.com/90s-fashion-trends/ [Accessed 1 Nov. 2024].

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