Fashion in Football

  Those who represent the footballing industry are typically remarked by their playing style, charismatic personas and moments of inspiration. Icons of the game are always in the public eye, shaping our conscious and subconscious perceptions. Yet, we often overlook how a players or managers personal style can reveal insights into their personality and own brand identity. Managers fashion is vastly contrasting topic, usually seen through 3 constants, thus being the tracksuit, the suit and smart casual attire. Each look brings varying connotations that can give us an indication of a mangers psychological state. Starting by looking at arguably the most successful and influential manger the world has seen in Pep Guardiola. He has been renowned for mixing smart casual with designer wear often partnering with premium brands such as Stone Island, this portrays himself as confident and high statured thanks to the high-end association the style of the brand holds. He dares to be differe...

  Football kits golden eras are hailed as the 1980s through to the early 2000s, this can be attributed to not only their creative designs but their fit compositions. Football kits in modern times are tight and ergonomically friendly to ensure maximum comfort for players, however the previous era now regarded as ‘retro’ were renowned for their oversized fits, being baggy in nature and more flattering to be worn as casual attire. But what has fuelled these retro kits revival back into the current streetwear market? Well it can be accredited to the theory of ‘nostalgia pendulum’ were what was old can take 20-30 year to go full circle and become new again in the eyes of the fashion world (Flinn, 2019), this would explain why it not only is football kits making their revival but other fashion brands like Stone Island & Levis are rereleasing their 80s and 90s ranges back onto their product line as demand is prominent for such designs. Retro Footballing tops reinstalment can be al...