Off-Pitch Style - How Players and Managers Build Personal Brands

 

Those who represent the footballing industry are typically remarked by their playing style, charismatic personas and moments of inspiration. Icons of the game are always in the public eye, shaping our conscious and subconscious perceptions. Yet, we often overlook how a players or managers personal style can reveal insights into their personality and own brand identity.

Managers fashion is vastly contrasting topic, usually seen through 3 constants, thus being the tracksuit, the suit and smart casual attire. Each look brings varying connotations that can give us an indication of a mangers psychological state.

Starting by looking at arguably the most successful and influential manger the world has seen in Pep Guardiola. He has been renowned for mixing smart casual with designer wear often partnering with premium brands such as Stone Island, this portrays himself as confident and high statured thanks to the high-end association the style of the brand holds. He dares to be different from every other manger by wearing these pieces of luxury fashion which can be transpired to his unique style of coaching that is also regarded as a high-end nature vastly different from other managers he faces styles of play.

Joules Kounde is an icon within football players fashion, the Barcelona star is renowned for his extreme versatility in the attire he prowess’s in. He challenges gender stereotypes wearing bold feminine styles that encapsulates an expressive eccentric demeanour. This is synergised with his performance on this pitch as he is a modern-day defender who can be hailed as versatile and adaptable through a range of positions all while retaining a creative nature in his play, just like the range of styles he parades in.